whatsapp marketing

Course Overview

in this tutorial, you will learn the vital tool Whatsapp. WhatsApp marketing is a kind of messenger marketing, which implies promoting a brand through WhatsApp. This channel helps brands reach an enormous audience, build strong customer relationships, and increase sales. With the Whatsapp tool, selling and sales closing have become very easy. you can convert more leads into customers and provide 24/7 client support.

Importance of Using WhatsApp Marketing for Your Business

Broadly speaking, WhatsApp Marketing refers to any kind of promotional or marketing activities occurring on WhatsApp. It is deemed the leading mobile messenger application worldwide, with more than a whopping 2 billion monthly active users across the world.

In addition, WhatsApp also boasts up to 98% open rates, making this marketing medium a must-have for any business wanting to associate with its fellow audience in developed and developing countries.

For instance, India boasts over 487 million WhatsApp users every month, making it the highest-ranked country in audience size. This is followed by Brazil, having nearly 118.5 million users. Still, it’s one of the most ideal choices for promoting products in the US market. Approximately 68 million Americans turn to WhatsApp at least once a month.

WhatsApp marketing is profoundly effective for businesses as it allows them to interact and keep in touch with their customers – over half of the app’s users ensure to check WhatsApp on a daily basis. Even better, you can rest assured these customers will receive all your promotional offers due to the whopping open rate of text messages.

Most importantly, users (your customers) prefer this communication channel. Moreover, they tend to trust brands even more, when they have chat apps. According to statistics, 53% of people claim they would purchase products and avail services from companies that can be reached via chat/instant messaging.